Brand Identity & Cultural Interpretation

Client: Tourist Board of Mura i Gorice

We developed the brand identity and designed a comprehensive system of cultural interpretation points for the Tourist Board of Mura i Gorice, covering Mursko Središće and several surrounding locations.

The project included creating a unified visual identity for the cultural and heritage offer of the area, as well as designing interpretive panels, information points, and supporting graphic materials. The goal was to professionally and attractively present the rich industrial heritage (especially mining), local history, traditions, and natural attractions of the region.

Our work encompassed:

• Overall brand identity for the cultural tourism offer
• Design of interpretation points and informational panels
• Visual guidelines for consistent communication
• Promotional materials for cultural events

The visual language is respectful, modern, and authentic — balancing the industrial character of Mursko Središće with the warmth and openness of the wider Mura i Gorice area. This long-term project helps strengthen the cultural identity of the destination and provides visitors with clear, engaging, and high-quality information about the region’s heritage and stories.