ŽUC Međimurje – New Logo and Brand Identity

Client: ŽUC Međimurje (Međimurje County Roads Administration)

We designed a complete new logo and brand identity for ŽUC Međimurje, the public institution responsible for the construction, maintenance, and management of county and local roads in Međimurje County.

The new visual identity needed to communicate reliability, professionalism, and a strong connection to the region, while reflecting the modern and responsible approach of the institution. We created a clean, strong, and functional logo that incorporates subtle references to roads, infrastructure, and the characteristic landscape of Međimurje.

The result is a contemporary, recognizable, and practical identity that successfully represents ŽUC Međimurje in communication with citizens, partners, contractors, and local authorities.