„Z cugom v Međimurje“ – Visual Identity & Promotion Campaign

Client: Tourist Board of Međimurje County

We designed the complete visual materials for the project „Z cugom v Međimurje“ (By Train to Međimurje), a volunteer-based awareness campaign that promotes sustainable travel by train and encourages visitors to keep Međimurje clean and green.

The campaign aimed to show that traveling to Međimurje by train is easy, comfortable, and environmentally friendly, while raising awareness about responsible tourism and cleanliness of the destination.

Our scope of work included:

• Visual identity and key visual for the campaign
• Promotional posters and flyers
• Advertisement materials (print and digital)
• Social media graphics and campaign packages
• Various promotional items and supporting graphic materials

The design uses a fresh, modern, and nature-friendly aesthetic with a playful yet responsible tone. It combines train motifs, clean typography, and images of beautiful Međimurje landscapes to communicate joy, sustainability, and care for the environment.

This project successfully encouraged visitors to choose the train as a sustainable way to discover Međimurje while fostering a stronger sense of responsibility toward preserving the region’s natural beauty.