Urbanovo creative

Client: Hortus Croatiae

Urbanovo is the flagship wine event of continental Croatia, traditionally held in May in Štrigova. It celebrates Međimurje’s rich winemaking heritage — especially the indigenous Pušipel variety — through tastings, open cellars, gastronomy, and a vibrant festival atmosphere.

We have been continuously responsible for the festival’s visual identity for several years. Our work includes:

• Development and annual evolution of the core brand identity
• Festival logo and key visual system
• Posters, flyers, and large-format advertising
• Digital graphics for social media and web
• Invitation materials, banners, signage, and promotional items
• Consistent visual language across Festival Pušipel and Open Cellars events

The design direction blends elegance, warmth, and a contemporary feel — reflecting the quality of Međimurje wines, the beauty of the green landscape, and the joyful, social spirit of the festival.