Svjetski Centar Pušipela Štrigova – Branding & Interpretation Design

Client: Tourist Board of Municipality of Štrigova

We created the complete brand identity and interpretation design for the Svjetski Centar Pušipela Štrigova (World Center of Pušipel), a unique destination dedicated to the indigenous Pušipel grape variety and Međimurje’s world-renowned wine heritage.

The project included full branding (logo, logotype, color system, typography, and visual language) as well as the complete design of interpretive materials for the center. This encompasses exhibition panels, informational graphics, interactive elements, signage, and promotional materials that tell the story of Pušipel — from its history and unique characteristics to its significance in Međimurje viticulture and international recognition.

The visual identity is elegant, modern, and strongly connected to the world of wine — using refined typography, subtle vine-inspired elements, and a sophisticated color palette dominated by deep greens, golds, and earthy tones. The design successfully communicates premium quality, authenticity, and the proud wine-growing tradition of Štrigova.

This project positions Svjetski Centar Pušipela as a flagship attraction for wine enthusiasts and a key point in promoting Štrigova and Međimurje as a premium wine destination.