KOMAD Blue Collection – Fashion Photography Campaign

For the launch of KOMAD’s new collection centered on the color blue, we took charge of creative coordination and consulting for the entire photoshoot.

In close collaboration with respected fashion photographer Mare Milin, we developed a visual concept that revolves around the theme of blue. The color palette — ranging from intense deep blues to lighter, airy tones — became the emotional and aesthetic backbone of the campaign, evoking calmness, confidence, and contemporary elegance.

Our role included art direction support, mood development, location and styling consultation, and ensuring the photography aligned with KOMAD’s brand identity. The images beautifully showcase the texture, movement, and design details of the garments while maintaining a strong, unified blue atmosphere.

The final campaign visuals successfully communicate the fresh, sophisticated feel of the new collection and are now actively used in KOMAD’s digital and print promotion.