Centar za kulturu Rudar – Visual Identity

Client: Centar za kulturu „Rudar“ Mursko Središće

The “Rudar” Cultural Center is the central cultural institution in Mursko Središće — a town with a rich mining history. The goal of the new branding was to create a visual identity that respects the industrial past of the region while communicating openness, creativity, and cultural energy for the future.

We developed a complete brand identity that includes:

• Logo and logotype
• Brand color system
• Typography and graphic elements
• Visual language and style guidelines
• Application on printed materials, signage, digital platforms, and promotional items

The design draws subtle inspiration from the mining heritage (strength, community, depth) while maintaining a clean, contemporary, and welcoming feel suitable for a modern cultural institution.