CEE Green&Smart Store – Visual Identity & In-store Graphics

Client: CEE Centar Energetske Efikasnosti

We designed the complete visual identity and all in-store graphic materials for the new CEE Green&Smart store in Čakovec.

The store presents energy-efficient solutions, smart technologies, renewable energy systems, and eco-friendly products for households and businesses. Our task was to create a fresh, modern, and informative visual environment that clearly communicates the “green & smart” concept.

Our scope included:

• Store visual identity and branding adaptation
• Wall graphics and decorative elements
• Product information panels and explanatory graphics
• Shelf talkers, price tags, and promotional signage
• Window graphics and large-format prints
• Digital screens and supporting promotional materials

We used a clean, energetic design with a fresh green color palette combined with modern tech-inspired elements. The visuals successfully balance technical information with an inviting, approachable atmosphere that encourages visitors to explore sustainable and smart solutions for a better future.

The result is a cohesive and engaging visual experience that strengthens the CEE brand and effectively presents the Green&Smart store concept to customers in Čakovec.