Čakovec Public Swimming Pools – Branding & Wayfinding System

Client: Eltel

We designed the complete branding and wayfinding system for the public swimming pools complex in Čakovec.

The project included creating a fresh, modern, and functional visual identity for the entire swimming pool facility, along with a clear and intuitive wayfinding system to help visitors easily navigate the area.

Our scope of work covered:

• Brand identity (logo adaptation, color system, and visual language)
• All outdoor signage
• Directional signs and orientation boards
• Department and facility identification
• Informational graphics and safety signage
• Supporting promotional materials

The design uses a fresh, energetic, and water-inspired aesthetic with clean typography and a vibrant yet calming color palette. Special attention was given to high readability, user-friendliness, and creating a pleasant, safe, and welcoming atmosphere for families, recreational swimmers, and athletes alike.

The new branding and wayfinding system significantly improves the visitor experience and gives the Čakovec public swimming pools a contemporary, professional, and cohesive visual identity.