Ben Fogle in Međimurje – Film Project & Advertising Campaign

We provided comprehensive graphic design support for the film project featuring British television personality and adventurer Ben Fogle during his filming in Međimurje. The documentary was directed by the three-time Emmy Award-winning director Bobby Grubić.

Our role included creating the full visual identity for the project, developing all online advertising materials, and running the complete promotional campaign. We designed posters, key visuals, social media content, banners, digital ads, and various supporting graphic materials used across web and print channels.

Working closely with the film production team and the Tourist Board, we developed a strong, adventurous, and authentic visual language that captured Ben Fogle’s exploration of Međimurje’s green landscapes, rich cultural heritage, wine tradition, and warm local hospitality.

The film was awarded the Grand Prix as the overall winner of the International Tourist Film Festival in Batumi, Georgia. The movie is available here: https://www.youtube.com/watch?v=VNmjMcGj2Hc&t=70s

This project successfully combined high-quality documentary filmmaking with an extensive multi-channel advertising campaign, significantly boosting the international visibility of Međimurje as an authentic and sustainable green destination in Europe