Tourist Board of Međimurje County – Logo and Brand Identity

Client: Tourist Board of Međimurje County

We designed the new logo and complete brand identity for the Tourist Board of Međimurje County.

As the official organization responsible for promoting Međimurje as a tourist destination, the brand needed to reflect the region’s core values: green nature, rich cultural heritage, authentic experiences, excellent wine and gastronomy, and warm hospitality.

We created a modern, elegant, and versatile visual identity built around the well-known slogan doživi zeleno (green experience). The new logo is clean, recognizable, and flexible for use across all tourism applications — from digital platforms and promotional materials to signage, maps, and large-scale campaigns.

The full brand identity includes a carefully developed color system, typography, graphic elements, and detailed usage guidelines. The design successfully positions Međimurje as a premium, sustainable, and emotionally appealing green destination in both domestic and international markets.