Memorial Home of Dr. Vinko Žganec – Brand Identity & Interpretation Walls

Client: Tourist Board of Mura i Gorice

We designed the complete brand identity and developed all multimedia, social media, and advertising materials for the Memorial Home of Dr. Vinko Žganec in Vratišinec, Croatia.

Dr. Vinko Žganec (1890–1976) was a prominent Croatian ethnomusicologist and collector of traditional Međimurje songs whose work significantly contributed to preserving Croatian folk heritage. The memorial home serves as a cultural and educational center dedicated to his life and legacy.

Our scope of work included:

• Full brand identity for the memorial home
• Design of interpretation walls and exhibition graphics
• Complete multimedia content and digital interfaces
• Social media visuals and ongoing advertising materials

The visual language is elegant, warm, and respectful, blending traditional musical motifs with a modern and clean aesthetic. We created a cohesive system that works beautifully both in physical exhibition spaces and across digital channels.

This comprehensive project helps present Dr. Vinko Žganec’s important legacy in a dignified, engaging, and contemporary way, reaching both local audiences and visitors from further afield.