Muzej Bećarca – Multimedia Digital Screens

Client: Eltel

We designed the graphic interface and visual content for a series of multimedia digital screens at the Muzej Bećarca (Museum of Bećarac) in Pleternica, Croatia.

The museum is dedicated to preserving and presenting bećarac — a traditional form of humorous and emotional folk singing from Slavonia, officially inscribed on the UNESCO Intangible Cultural Heritage List. Through interactive digital exhibits, visitors can explore the history, lyrics, melodies, famous performers, and the cultural significance of this vibrant musical tradition.

We created a lively, warm, and authentic visual language that captures the spirit of Slavonian temperament — using rich colors, dynamic typography, traditional patterns, and high-quality photography. The digital screens feature engaging animations, audio samples, video content, and intuitive navigation that make the experience both educational and entertaining.

The design successfully brings the joyful, humorous, and emotional world of bećarac to life, offering visitors an immersive and memorable digital journey into one of Croatia’s most distinctive cultural treasures.