Inflight Magazine Advertising Campaign

Client: Tourist Board of Međimurje County

We designed a comprehensive advertising and graphic design campaign for the Tourist Board of Međimurje County, featured in the prestigious inflight magazine available on board all flights of Lufthansa, Swiss, Austrian Airlines, British Airways, Eurowings, and Edelweiss Air.

The magazine is also distributed in major airports including Munich, Frankfurt, Zurich, Geneva, Vienna, Salzburg, Heathrow, and Gatwick, as well as in Deutsche Bahn trains and numerous high-end hotel chains such as Best Western, Hilton Hotels & Resorts, Radisson Blu, Marriott Hotels, and InterContinental Hotels Group.

This strategic placement ensures that Međimurje reaches millions of travelers every day across Europe and beyond — on airplanes, at train stations, and in hotels.

We created a series of elegant, high-impact advertisements and supporting graphic materials that showcase Međimurje as a green, authentic, and sustainable destination with exceptional eno-gastronomy and unique experiences. The visual concept reflects the region’s natural beauty, rich cultural heritage, and warm hospitality, positioning Međimurje alongside renowned European destinations on the global stage.

The campaign significantly strengthened the international visibility of Međimurje and successfully invites a wide international audience to discover the Green Heart of Croatia.