Kleine Zeitung Advertisement Campaign

Client: Tourist Board of Međimurje County

We designed a series of digital advertisements for the Tourist Board of Međimurje County, published on the online portal of Kleine Zeitung, one of Austria’s leading daily newspapers.

The campaign aimed to promote Međimurje as an authentic, green, and easily accessible destination for the Austrian market — just across the border. The ads highlighted the region’s key attractions: excellent wines, cycling routes, thermal spas, rich gastronomy, peaceful countryside, and warm hospitality.

We created visually strong banner ads and promotional formats with high-quality photography of Međimurje’s landscapes, vineyards, and experiences, paired with clear, inviting messaging in German. The design followed a consistent, elegant, and nature-inspired aesthetic that aligns with the overall “Green Heart of Croatia” branding.

This digital advertising project on the Kleine Zeitung portal helped raise awareness and generate interest among Austrian visitors, one of the most important target markets for Međimurje County tourism.