Gold panning adventures

Client: Tourist Board of Međimurje County

We created the complete visual identity and promotional materials for the Drava River gold panning tourism offer, a unique experiential attraction that revives the traditional gold washing heritage along the Drava River in Međimurje.

Visitors can experience authentic gold panning on the river’s gravel banks, combined with boat rides and local stories from the Dravski zlatari (Drava gold panners). The project highlights one of the rare places in Europe where visitors can still find real gold in the river.

Our scope of work included:

• Brand identity for the gold panning experience
• Brochures and informational flyers
• Promotional posters and digital campaign visuals
• Souvenir design and concept

The design uses warm, earthy tones and a sense of adventure while maintaining a clean, contemporary feel. It successfully communicates the authenticity of the tradition, the excitement of discovery, and the natural beauty of the Drava River landscape. This project forms part of the broader efforts to develop and promote authentic nature-based tourism in Međimurje County.