Međimurje Wine&Walk – Creative Visuals & Event Identity

Client: Good vibration / Tourist Board of Međimurje County

Međimurje Wine&Walk is a special experiential event that blends hiking through scenic vineyards, tasting premium Međimurje wines (especially Pušipel-based sparkling wines and young wines), enjoying homemade delicacies, and immersing in the traditional Međimurska popevka songs.

The circular 12 km route starts and ends at the Cultural Centre in Štrigova, with 8–9 wine stations hosted by renowned local wineries. It offers visitors a perfect mix of physical activity, wine culture, gastronomy, and music in the beautiful rolling hills of Međimurje.

We were responsible for the complete creative visual identity and graphic materials for the event, including the main poster, promotional visuals, social media campaign, signage, and all supporting graphics. The design direction is warm, elegant, and nature-inspired — using earthy and vine tones, dynamic photography of the landscape, and a joyful, inviting atmosphere that reflects friendship, tradition, and the pleasure of slow travel.