Zelena Hrvatska – Brand Identity

Client: Good vibration travel agency

Zelena Hrvatska is a travel agency specializing in sustainable tourism, eco-friendly experiences, and immersive journeys through the unspoiled natural beauty of Croatia.

We developed the complete visual identity for the agency, including logo, logotype, color system, typography, and overall brand language. The design is clean, organic, and contemporary — using soft natural tones, subtle botanical elements, and a calm yet confident aesthetic that reflects the agency’s core values: respect for nature, responsible travel, and authentic local experiences.

The new identity successfully positions Zelena Hrvatska as a premium yet approachable brand for travelers who seek meaningful, green, and conscious holidays in Croatia.