For the launch of KOMAD’s latest denim collection, we took on the role of creative coordination and consulting for the entire photoshoot.
Collaborating once again with respected fashion photographer Mare Milin, we developed a visual concept that celebrates the classic appeal of denim while giving it a fresh, modern edge. The shoot focuses on raw texture, natural movement, and real-life versatility — showcasing different washes, fits, and how the garments integrate into everyday wardrobes.
Our contribution included art direction support, mood development, styling consultation, and ensuring strong consistency with KOMAD’s overall brand identity. The final images strike the right balance between casual cool and elevated fashion, highlighting the quality craftsmanship and attention to detail that define the brand.
These visuals are now used across KOMAD’s website, lookbook, social media, and promotional campaigns.